Digital Transformations in the News Industry and  in the Economy: A Journey

Date: March 15, 2022 - h 16.30 (Italian time)Where: Aula Rostagni, Physics and Astronomy Dept

What has digitalization meant for the economy and the news industry? How has the infosphere affected the job of journalists, the role of newspapers, and businesses? Marco Bardazzi had first-hand experience of such phenomena. An accomplished journalist, he transitioned from the traditional newspaper industry to the contemporary social media-dynamics that produce and spread news in real time. His talk will focus on how businesses navigate information society.

conference speaker

Marco Bardazzi

A professional journalist, Marco Bardazzi is the co-founder of Bea – Be a Media Company, a strategic communication agency based in Milan, Italy. From 2015 to 2020, Marco was Communications Director at ENI. As Executive Vice President, he was in charge of external communications, digital strategy, data analytics and reputation management in the Italian-based energy company, which is active in 60 countries with about 34,000 employees. Before joining ENI in 2015, he was Managing Editor and Digital Editor at La Stampa, a leading European newspaper, where he led the transformation of a traditional newspaper founded in 1867 into an integrated digital news organization.

Before joining La Stampa, Marco was U.S. Correspondent for the Italian news agency ANSA, for which he covered the 2000 Bush-Gore electoral race for the White House; the first international Al Qaeda trial in Manhattan; the September 11, 2001 attack on America the war in Afghanistan; the war in Iraq the 2004 and 2008 presidential campaigns.
Marco teaches at the Master of Journalism at the Catholic University of the Sacred Heart (Milan). He was awarded the 2017 Communicator of the Year prize at Premio Ischia. As a journalist, he received the Premio di Giornalismo Saint-Vincent Prize.